Tealium Raises $96m to Drive Product Innovation

Real-time customer data specialist Tealium has raised $96m in a Series G round of funding, which it will use to drive product innovation and expand its global footprint.

Tealium brings together data from web, mobile, off-line and IoT sources, to help brands connect with their customers. Its Predict Machine Learning solution (Predict ML), an add-on to its AudienceStream customer data platform, aims to help marketing teams identify the buyers most likely to make a purchase, or the segment most likely to churn.

New funding has been led by existing investors Georgian and Silver Lake Waterman, and increases the company's valuation to $1.2 billion. Tealium CEO Jeff Lunsford (pictured)says the new capital will be invested in expanding the firm's customer success, ecosystem development and product development teams around the world.

Web site: www.tealium.com .