SurveyMonkey Adds CX Tool to Salesforce Integration

SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud.

GetFeedback is used to capture feedback across channels, analyze it and act upon the findings to improve customer experience. The integration, developed in partnership with Astound Commerce, extends SurveyMonkey's existing, long-running integration with Salesforce solutions and allows new forms of feedback-based action.

Users can now identify the drivers of behaviour such as cart abandonment, employ post-purchase surveys to enrich customer data, survey site visitors, resolve bugs and optimise marketing efforts. Craig Shull, SVP and GM of the GetFeedback platform, comments: 'Within the last year, online shopping has grown in a way we could not have predicted. Retailers need to move as quickly as their customers to increase satisfaction and loyalty. GetFeedback's integration with Commerce Cloud enables users to quickly take action that drives business results with the most current customer data'.

Web site: www.surveymonkey.com .