New Funds for Customer Data Platform Blueshift

In San Francisco, AI-powered customer data platform Blueshift has raised $30m in a Series C round of funding, which it will use to scale its SmartHub platform and accelerate its global growth.

Blueshift's SmartHub CDP platform uses patented AI technology to unify and activate customer data across all channels and applications, enabling brands to deliver personalized experiences in real-time across the entire customer journey.

New funding was led by Fort Ross Ventures and Avatar Growth Capital, with participation from existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners, and bringing the total amount raised to date to $65m. Vijay Chittoor, co-founder and CEO of Blueshift, comments: 'I am very pleased to welcome both Fort Ross Ventures and Avatar Growth Capital to the Blueshift family as they have tremendous experience with enterprise-focused scale-ups at our stage of rapidly accelerating growth'.

Web site: www.blueshift.com .