'Health Innovation Company' W20 Becomes Real Chemistry

US-based analytics and healthcare marcoms network W2O has been re-named Real Chemistry, and is re-positioning itself as a 'unified health innovation company'.

The firm integrates analysis and insights across all its marcoms disciplines, and boasts that it is 'the most analytics-driven agency on the planet'. Its proprietary products include Swoop, IPM.ai and the Symplur Suite of social media listening, analytics and engagement tools. Last year, the company acquired health economic and outcomes research (HEOR) consulting firm Elysia Group, and influencer marketing agency starpower.

CEO and founder Jim Weiss (pictured) comments: 'The pandemic has shown us that communications plays a more vital role than ever to ensure life-changing healthcare solutions get to the right person at the right time and place. That is why this moment is about so much more than a new name or approach. It's about how our ethos of action, our two decades of intentional evolution, and our drive for constant improvement helped us create what we see as the real chemistry between people and the brands born to change their lives'.

Web site: www.realchemistry.com .