ListenFirst Debuts TikTok Tracking and Benchmarking

In the US, social media analytics platform ListenFirst has launched competitive tracking and industry benchmarks for video-sharing site TikTok.

New York-based ListenFirst offers a source of consumer intelligence - capturing social media signals and combining them with complementary sets of data (such as sales and web analytics), and analyzing thousands of brands across billions of consumer interactions over many years. It claims its new service is the first to provide analysis of brand and content performance on TikTok, as well as benchmarks based on analysis of more than 150,000 brands.

Chief Product Officer Jonathan Farb (pictured) comments: 'With over 50 million daily active US users, TikTok has emerged as a need-to-have platform for brands to reach younger audiences. Our launch of TikTok owned and competitive analytics further enables our clients to understand what drives cross-platform audience behavior and their performance in the market'.

Web site: www.listenfirstmedia.com .