New Funds for B2B Customer Relationship Tool Pollinate

In the UK, B2B customer relationship software platform Pollinate has raised $50m in a Series C round of funding, which it will use for further global expansion and to move into North America.

London-based Pollinate offers a cloud-based platform through which to drive merchant and consumer digital experiences - including onboarding, portals, digital consumer loyalty programmes, and marketing tools and insights. Specific client groups include SMEs looking to grow their businesses by connecting with consumers, and banks looking to build stronger relationships both with merchants and consumers.

New funding has been led by Insight Partners, with participation from all existing investors, including NatWest Group, Mastercard, National Australia Bank (NAB), EFM Asset Management, and Motive Partners. The investment will also be used to expand Pollinate's white-label marketplace offering, to meet the needs of banks' small and medium-sized business customers.

CEO and founder Al Lukies (pictured) comments: 'This investment round, led by the outstanding team at Insight Partners and supported by our existing shareholders, validates our mission, and is a statement of confidence in the banks - that they can fight back against new entrants and win, all while supporting the vital work of SMEs'.

Web site: www.pollinate.co.uk .