Potentiate Names Head of Research in Melbourne

Australian data intelligence company Potentiate has appointed Melissa DeVincentis as Head of Research, based in Melbourne.

Potentiate provides customer experience management, employee engagement and market insights through a combination of consultancy and technology. Last year, the firm launched a business called AdClarity Pty Ltd, which serves as the local distributor for digital research firm BIScience's flagship digital ad intelligence tool, also called AdClarity.

DeVincentis (pictured) joins after a stint as a Management Consultant at M.DV Consulting. Prior to this she was Head of Research & Strategy, Asia Pacific at consumer-generated video insights firm Watch Me Think, and she spent more than eleven years at Colmar Brunton, latterly as Research Director and FMCG Business Unit Leader.

In her new role, DeVincentis will work closely with the teams across Sydney, Melbourne and Brisbane, as well as with Chief Research Officer Ray Poynter, based in the UK. Jo O'Connor, MD for Potentiate Australia, comments: 'Mel is a perfect fit for Potentiate and our commitment to research innovation that creates real business impact and value for our clients. Mel's expertise, enthusiasm for leadership and relentless focus on producing meaningful insight, will be a huge asset as we strengthen our research credentials'.

Web site: www.potentiate.com .