German MR Portal and Trade Show Join Forces

In Germany, Smart News Fachverlag (SNFV), the publisher of market research portal marktforschung.de, and industry trade fair organiser succeet have partnered to create what they describe as a 'new powerhouse' for the insights industry.

Last October Heinrich Fischer, one of the founders of the now closed MR trade show Research & Results, announced the launch of his new event succeet21, which combines an October 'Presence' event with a Virtual show due to take place from 14th to 16th April. marktforschung.de, already a supporter of the Shows, will now add its online publications experience - including weekly market research industry news source WdM - to succeet's expertise in trade fairs and events. The pair say that this will provide 'enormous efficiency advantages' for their business partners and customers.

Holger Gei&#szlig;ler, co-founder and MD of Smart News Fachverlag, will join succeed founders Fischer and Simone Waller-Klink on the latter's management team. Their first joint activity is the succeet21 virtual trade show; and the partnership will also provide future networking and training opportunities, as well as international market research-related virtual events.

Fischer and Waller-Klink comment: 'With this merger, we are strengthening the market research industry as a whole. This has enormous advantages for everyone as we make a valuable contribution to the restart of the insights industry after the Corona crisis'.

Web sites: www.succeet.de and www.marktforschung.de .