Truth Consulting Adds Two to Senior Team

UK-based insight agency Truth Consulting has appointed Katherine Thew as a Director and Massimo Bufi as Head of Analytics.

Launched in 2007, Truth Consulting helps clients build brand and business strategies, based on insight into the way people think, feel and behave. Thew joins with more than fourteen years' industry experience. Most recently, she served as Director of Commercial Strategy at Kantar Consulting, before which, she was an AD at Interbrand, and she worked for KPMG Nunwood as Insight Manager.

In her new role, Thew is tasked with further bolstering the teams' quantitative capabilities as well as thought leadership in new and best practice techniques. She will work alongside Bufi, who joins from KPMG, where he served as Analytics Manager, covering the analytics portfolio of CX programmes for KPMG's client base. Bufi will now lead Truth's data and analytical offer.

Commenting on the appointments, Leanne Tomasevic, Head of Truth said: 'We are thrilled to have new senior members on board with us at such a crucial time. They bring a diverse wealth of expertise and knowledge to the business which will be invaluable as we continue to grow and expand Truth.'

Web site: www.truth.ms .