Expansion Funds for eCommerce Data Firm Productsup

German eCommerce data company Productsup has raised $20m in funding, which it will use for product development, to scale its marketing and sales initiatives, and to expand to new markets across the world, particularly in North America.

Berlin-headquartered Productsup has developed a self-service visual platform through which brands and retailers can optimize and syndicate their product content to all digital marketing, shopping and business channels, such as Google, Amazon, Facebook, and Walmart. The company's Commerce Marketing Platform provides access to product data and enables businesses to make updates to their product feeds in real-time. Through this platform, users can aggregate, optimize, and distribute product data across all relevant channels.

New funding has been led by Nordwind Capital and venture debt provider Deutsche Handelsbank, bringing the total funding-to-date to $45m. Johannis Hatt (pictured), CEO and co-founder of Productsup, comments: 'At Productsup, we help brands and retailers remove the barriers that stifle success in today's digital landscape, enabling them to easily blend online and offline experiences to drive sales. I'm excited to see how this new capital will further our mission and bring a new era for Productsup employees, partners and customers.'

Web site: www.productsup.com .