Dig Adds Audience Marketplace to Upsiide Innovation Tool

Canada-based Dig Insights has launched its 'Audience Marketplace' tool and added it to its innovation insights platform Upsiide, which it says will make it easier to send studies to precise target audiences across a network of more than 45 million consumers.

Upsiide allows marketing and insight teams to predict which ideas, concepts, and designs will perform best in-market. Through the automation of Dig Insight's relationship with programmatic sample platform Lucid, the Upsiide platform is now connected directly to the latter firm's panel aggregator. With the new Audience Marketplace, incidence rate (IR) is automatically calculated in the background for audience groups or sample; and for niche audiences, Upsiide users can select an approximate incidence rate and go live with their study immediately, which Dig Insights says gives users more control over the timing of their own reach needs.

Frank Beirne (pictured), Upsiide Chief Technology Officer comments: 'This is a new way of approaching an age-old problem. By consistently testing the velocity of a study's fill-time, we're able to automate our audience offering and keep the costs of surveys low for all our platform users. We're automatically optimizing price for our clients all the time.'

Web site: www.diginsights.com .