Firefish Hires Senior Cultural Strategist from Kantar

Insight consultancy Firefish UK has appointed Hannah Robbins as Senior Cultural Strategist, based in London.

The firm launched as a qual agency in London in 2000, then added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.

Robbins (pictured) joins the group's Cultural Insight team from Kantar, where she latterly served as a Senior Consultant, having previously been a Cultural Strategist in the firm's Human Culture Practice. Her specialities include bringing together consumer and cultural insight, foresight, semiotics and trends to answer business challenges.

Fran Alberry, Head of Cultural Insight, comments: 'Hannah has a particular passion for projects that challenge our assumptions or cause us to rethink how a brief is approached in order to get to the best answer. Futures projects - where we get creative to look at the early signs of what's changing around us to understand what might be coming next, what that means and how that might look for our clients - is a special and exciting type of work, and Hannah's passion and experience is a perfect fit for it'.

The company, which also has offices in New York, is online at www.firefish.ltd.uk .