Nielsen Streaming Video Ratings Launches

Nielsen has launched a syndicated service called Nielsen Streaming Video Ratings, providing total viewing and audience demographic insights by streaming platform, alongside linear TV ratings.

Reported through the firm's audience insights platform NPOWER and combined with Nielsen's SVOD (Subscription Video On Demand) Content Ratings, the new service delivers streaming performance metrics across program, platform, and streaming category. It also offers audience demographic information such as race/ethnicity, household income, device types inside the home, and location.

At launch, Nielsen Streaming Video Ratings will include viewing details from ten top streaming platforms, as well as seven categories of apps - including subscription-based, ad-supported, network, social media, gaming, and multichannel video - along with programming distributors (MVPD) and virtual MVPD apps. According to Nielsen, its new service will enable content creators, studios, platforms and advertisers to know which demographics are engaging with the content, where content opportunities may be, which platforms are gaining momentum (and why) and which categories are driving the most engagement.

Kevin Rini (pictured), SVP Product Management, comments: 'Nielsen Streaming Video Ratings rounds out our suite of streaming solutions and provides a comprehensive view of streaming consumption and advanced audience demographics. It will help any business buying, selling or investing in media to have the clear picture of the impact of these consumer shifts.'

Web site: www.nielsen.com .