Comscore Enhances Audience Measurement in Italy

Comscore has expanded its digital audience measurement capabilities in Italy, increasing granularity in age reporting.

The improvement affects both the Mobile Metrix and MMX Multi-Platform, introducing two new age targets: 35 to 44 and 45+ years old. Comscore says this will help understand how audiences consume online content including video across desktop, smartphones and tablets.

Joris Goossens (pictured), EVP for EMEA and APAC, comments: 'The media landscape and consumption patterns are evolving fast. To meet the challenges that come with this evolution, at Comscore we are constantly expanding our capabilities. We are delighted to be offering the Italian market our latest innovations and developments to continue delivering best in class measurement'.

Web site: www.comscore.com .