Behaviorally Hires Kantar's Cador in Spain

Shopper insights specialist Behaviorally has appointed long-time Kantar exec Barbara Cador as Vice President, Growth Officer, EU, based in Spain.

The company, recently rebranded from PRS IN VIVO USA, uses a proprietary approach and in-depth sector experience to define and diagnose the factors that influence consumer behavior and drive shopper growth. Cador (pictured) joins after thirteen years at Kantar, latterly as Global Head of CX+. Earlier, she was the firm's Global Director Strategy and Transformation, and Group Account Director Retail and Shopper Insight. She began her career as a Marketing Associate at Cartier, before working for luxury goods and jewellery brand Puig as Product Manager, and Avon Cosmetics as Category and Brand Marketing Director EMEA.

Commenting on the appointment, EU & UK MD Alex Batchelor said: 'We are pleased to announce another addition to our Behaviorally team in Europe. With Barbara, we have a passionate leader and dynamic relationship builder. We look forward to her contributions to our strategy in the region'.

Web site: www.behaviorally.com .