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Audience Measurement Conference
ESOMAR and the ARF are combining to host the Third Worldwide Audience Measurement Conference (WAM) from June 13 to 18 in Geneva, Switzerland.
A wide-ranging list of topics are due for detailed debate and coverage, among them:- Internet audience measurement
- whether Outdoor / Out-of-Home measurement can attain the same level of accountability as television
- a comparison of print audience measurement systems around the world
- cross media and mixed media planning
- the electronic measurement of radio, and
- How to predict the audience for new TV shows.
Historically, the event has drawn as many as 500 attendees from nearly 50 countries.
More information is available from Ajay Durani ( ajay@thearf.org ) or Rocio Corrales ( r.corrales@esomar.org ) or via the two organisations' web sites at www.thearf.org and www.esomar.org .
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