SimilarWeb Debuts on New York Stock Exchange

Israel, Tel Aviv-based data analytics firm SimilarWeb is aiming to raise around $180m in a New York IPO (initial public offering), offering 8m ordinary shares at a price of $22.00 each.

SimilarWeb, which also has an office in Sydney, Australia, offers a proprietary platform that delivers traffic and engagement statistics, with an eye on the behavior of visitors to similar kinds of sites. Last year, the firm raised $120m in a new round of funding (bringing the total raised to date to $232.2m), to open offices in North America and Europe, expand through mergers and acquisitions, and increase headcount.

Announced earlier today, the IPO will sell shares on the New York Stock Exchange traded under the ticker symbol SMWB. The offering, which values the company at c.$1.6 billion, is expected to close today (May 14th 2021), subject to customary closing conditions.

Led by CEO Or Offer (pictured), SimilarWeb is online at www.similarweb.com .