VideoAmp Secures $75m Funding Commitment

In the US, TV software and data platform VideoAmp has raised $75m in 'committed financing' from investment fund Capital IP. The money will be used to hire executives and 'massively expand' the sales, client success and engineering teams.

Launched in 2014, VideoAmp offers a single platform through which to buy, optimize and measure digital video ads across TV, mobile and desktop devices. The platform also features Nielsen Online Campaign Ratings data, and supports third-party viewing tracking from companies such as Integral Ad Science and DoubleVerify. Last year, it acquired cross-channel attribution, measurement and analytics solutions firm Conversion Logic.

The new funding comprises $50m of non-dilutive debt financing, with the ability to draw up to $25m in further capital, adding to the $70m raised in 2019. CEO and co-founder Ross McCray (pictured) comments: 'Our execution and strong financial performance have allowed VideoAmp optionality on funding our growth plans. We are happy to partner with Capital IP for the access to growth capital in order to fully capture our land grab opportunity on great terms and without shareholder dilution. It is the best of both worlds'.

Web site: www.videoamp.com .