JD Power and Corporate Insight in Healthcare Data Deal

In the US, data analytics and consumer intelligence specialist JD Power and healthcare sector digital experience researcher Corporate Insight have partnered, to help health insurers enhance the member experience across web and mobile.

The partnership will integrate JD Power's global approach for benchmarking healthcare consumer satisfaction and behavior data with Corporate Insight's digital experience benchmarking audits of firm rankings, weighted gap analysis and tailored recommendations. The firms say that by combining their capabilities, healthcare clients will be able to assess member sentiment and develop investment roadmaps, as the pandemic continues to transform the healthcare experience.

Michael Ellison (pictured), President of Corporate Insight, comments: 'Our research shows that virtual care is one of the highest priority development areas, as members place strong importance on video conferencing and live chat on the web, as well as quick, self-service capabilities on the mobile app. Corporate Insight's partnership with JD Power offers a tremendous opportunity for healthcare institutions to improve their digital channels and expand usage on web and mobile apps.'

Web sites: www.jdpower.com and www.corporateinsight.com .