Swydo Co-Founder Buys Firm Back From DialogTech

Jeroen Maljers, the co-founder of digital marketing dashboard, report and visualization developer Swydo, has bought back the business from call tracking and analytics business DialogTech. Terms were not disclosed.

Netherlands-based Swydo offers a global reporting and monitoring platform whose pre-built integrations enable the retrieval of data from multiple sources such as Google Ads, Facebook, LinkedIn Ads, Google Analytics and Twitter. This platform can also be used to create customizable marketing reports and dashboards. The business was acquired by US-headquartered DialogTech in 2018, but has now been bought back by Maljers (pictured), who is joined by former Google Benelux MD Marc Duijndam as co-owner.

According to Maljers, the vision behind the acquisition is to further grow the company while maintaining continuity in terms of product offering, customer relationships and company culture. Maljers comments: 'We are very excited to fully focus on developing our platform, expanding our partnerships, leveraging our team's skills, and growing the business. Marc's extensive experience strengthens our management team and will help Swydo expand the business and achieve new growth and innovation goals'.

Web site: www.swydo.com .