Sensor Tower Buys Ad Intelligence Firm Pathmatics

In the US, mobile app market intelligence and insights provider Sensor Tower has acquired Santa Monica, California-based advertising intelligence company Pathmatics, for an undisclosed sum.

Pathmatics' flagship Explorer marketing intelligence platform analyses brands' digital ad performance, their competitors, and industries across display, social media, video, mobile and native ad data. The firm offers Connect, a solution delivering digital advertising data across platforms including Facebook, Instagram, YouTube, Twitter, display and video; and a Custom solution for tailored advertising data.

Sensor Tower CEO and co-founder Alexey Malafeev (pictured) comments: 'We are very excited to bring Pathmatics into our suite of data and product offerings. Pathmatics' reputation for providing panel-based insights and analytics to their customers fits in perfectly with what we offer our clients through Sensor Tower'.

Web sites: www.sensortower.com and www.pathmatics.com .