Sima Vasa to Advise Australia's Glow on US Expansion

Paradigm Sample co-founder Sima Vasa has joined the US Advisory Board of Australian market research technology platform Glow, to support its plans to expand further into North America.

Melbourne-headquartered Glow, which was formed in 2013 by former PricewaterhouseCoopers director Tim Clover and also has offices in the UK and Asia regions, offers an online platform used by MR agencies, advisory firms, marcoms agencies and consumer goods companies, among others to obtain consumer insights. The company also provides real-time access to fourteen million people across Asia Pacific through a partnership with Dynata, and last year, it partnered with US-based NielsenIQ, to expand into North America.

Vasa (pictured), who is the founder of advisory and investment firm Infinity Squared Ventures, co-founded online and mobile data collection specialist Paradigm Sample in 2014, having previously been a Senior Partner at Momentum Marketing Intelligence. Earlier, she spent eight years at NPD, where she latterly served as President, NPDTechworld, after beginning her career as an analyst at IntelliQuest, before moving to IBM.

Commenting on the appointment, Clover says: 'Sima's experience in launching, building and scaling her own successful research business in the US will be invaluable for us as we enter the US market. Not only is she an incredibly experienced and respected leader, but she also shares our vision that insights can be used to do good. We are thrilled to have her on the team as we continue our rapid growth.'

Web site: www.glowfeed.com .