UX Analytics Platform Contentsquare Raises $500m

User experience (UX) analytics platform Contentsquare has raised half a billion dollars in a Series E round of funding, which it will use to expand its leadership team in Europe and the US, and move into new markets across Asia. The round values the company at $2.8 billion.

Contentsquare helps businesses analyze customer behavior to understand how and why users are interacting with their app, mobile and web sites; combining behavioural data from trillions of touch and mouse movements with AI to help clients to measure the impact of their actions, and optimize the customer journey. Founded in Paris in 2012, the company has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore.

New funding has been led by SoftBank Vision Fund 2, with participation from existing investors Eurazeo, Bpifrance, KKR, Canaan, Highland Europe, and funds and accounts managed by BlackRock. The latest investment adds to the $190m Series D round completed last year, and brings the total funding to date to $810m. Contentsquare will also use the capital to further develop its platform and add AI to enable brands to create digital experiences at scale. The new funding will also support the company's growth and geographic expansion, M&A activities, and go-to-market strategy.

Jonathan Cherki (pictured), CEO and founder of Contentsquare, comments: 'Innovation is in Contentsquare's DNA and today's investment is a result of the tremendous hard work of our passionate and ambitious team. Our growth has been accelerated by the world's shift towards digital, and our technology answers many of the digital transformation challenges brands face today'.

Web site: www.contentsquare.com .