Pureprofile Opens Pure.amplify Office in the UK

Consumer data company Pureprofile has expanded its media business Pure.amplify into the UK, where it will be led by Pureprofile's current Head of Performance Marketing, Catherine Jones.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Originally launched in 2009 as Sparcmedia, the firm's Pure.amplify business undertakes proprietary market research and customer journey mapping, to develop strategies for programmatic advertising, media buying and audience insights. Existing offices are in Sydney and Melbourne.

Jones (pictured) joined Pureprofile in London in 2016, and before her current role served as the company's Client Services Director. Earlier, she worked at customer acquisition platform Purus Digital, as Marketing Manager.

Commenting on the news, Pure.amplify General Manager Tasneem Ali said: 'We are very excited to be leveraging our highly skilled team in the UK to grow our presence in the region, and cement our client offering. The UK team will expand its reach with the addition of a full suite of digital advertising solutions that will greatly benefit new and existing customers'.

Web sites: www.pureprofile.com and www.pureamplify.com .