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GutCheck Names CFO and CRO
In the US, market research and analytics company GutCheck has appointed Dave Sibley as Chief Financial Officer, while promoting Jessica Gaedeke to the role of Chief Revenue Officer.
 Launched in 2010 and based in Denver, CO, GutCheck offers a device-agnostic quant and qual platform which can ingest and synthesize data from a wide variety of sources, including respondent data, data management platforms, CRM systems, and other behavioral and attitudinal data feeds. Sibley joins with more than fifteen years' experience across finance, accounting, business analytics and strategy. Most recently, he worked for real estate portal Orchard as Head of Finance & Strategy, before which he was VP Finance and BI & Corporate Controller at luxury hospitality company Inspirato, and he held senior roles at store insight specialist Enyvision, Bain & Co, and Disney Cruise Line.
Gaedeke joined last year as Executive Vice President, having previously served as Chief Revenue Officer of Designalytics, a research firm specializing in package design measurement. Prior to this she held leadership positions at Nielsen BASES, Affinnova and InsightsNow, and worked across the consumer-packaged goods, technology and services verticals.
In their new roles, Sibley will be responsible for the company's financial and legal operations, while playing a 'significant role' in GutCheck's strategic direction and execution; and Gaedeke will lead the internal sales and marketing divisions.
Web site: www.gutcheckit.com .
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