Merged Astute and Socialbakers Renamed 'Emplifi'

Recently merged Voice of the Customer (VoC) platform Astute and social media monitoring and marketing specialist Socialbakers have announced their new brand name, Emplifi.

The merger took place last year when Astute acquired Socialbakers, which at the time, had more than 2,500 clients across 100 countries, and tracked ten million social media profiles across all major social media platforms. With the new Emplifi brand name, the business will enter the customer experience (CX) market, with the aim of providing organizations with the tools they need to connect social media marketing, customer care, and social media commerce.

Mark Zablan (pictured), CEO of Emplifi, comments: 'Our brand 'Emplifi' reflects our mission to help our customers better empathize with their customers and amplify their brand experiences - wherever they might be. As customers turn to more social media and digital means to connect, communicate and transact, Emplifi is well positioned to help brands succeed today and scale for new channels tomorrow.'

Web site: www.emplifi.io .