Advocado to Add 100 Staff in St Louis

In the US, cross-media data and TV ad insights platform Advocado has launched a three-year plan to add more than 100 technology jobs in its base in downtown St Louis, MO.

Founded in the city in 2017, Advocado offers a platform which instantly integrates, analyzes and activates data to help clients target multi-screen campaigns. The platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather data, to connect off-line and online audience behavior and uncover and influence the customer journey.

The planned new appointments will include engineering, data science, customer success, operations, sales and marketing roles, and will be based at the firm's 13,000 square feet historic location at 1000 Clark Avenue (pictured).

COO, President and co-founder Jeff Linihan comments: 'Being in St Louis, we're able to provide our diverse group of talented employees a space that is teeming with character and depth - it's beyond physical structure. As an adtech company, we know that tech jobs, at their core, are creative and require the atmosphere to match; a farm of cubicles doesn't compete with fifteen-foot ceilings and the cultural amenities of a world-class city'.

Web site: www.advocado.com .