GWI Hires Former Brandwatch CPO Bex Campbell

Target audience insights firm GWI has appointed former Brandwatch Chief Product Officer Bex Campbell, to lead its own product development efforts.

GWI (GlobalWebIndex) helps major brands, media organizations and agencies to 'get closer to their audiences', by means of a subscription-based platform and a flagship survey it says represents over two billion people globally, combined with analytics tools.

Campbell brings eight years of research technology and leadership experience to the role. GWI says it has clients across more than 60 countries and signed more than 200 new enterprise customers in 2020 while posting more than 40% growth in annual recurring revenue.

During Campbell's time at Brandwatch the social media intelligence firm merged with rival Crimson Hexagon, and was eventually acquired for $450m by PR firm Cision, in February this year.

Founder and CEO Tom Smith comments: 'As the GWI business and customer market continues to grow beyond the traditional research expert user, Bex will drive product development so we stay ahead of the ever-changing needs of our customers. She brings a wealth of experience that is invaluable for GWI, and her depth of knowledge of the research tools, our customers and the wider industry will make our vision a reality'.

Web site: www.gwi.com .