Toluna Launches Subscription Model

Toluna has launched what it describes as 'the industry's first and only Enterprise Insights Subscription', giving clients 'limitless access' to its Toluna Start platform, expert personnel and insights from its global panel community.

The real-time insights and research tech firm, which is the parent of Harris Interactive and KuRunData, has transformed in the last twelve months with a rebrand, the launch of the end-to-end solution Toluna Start, which now forms the core of its business, and a growth funding win in the autumn. The firm says the model announced today 'transforms the way brands purchase and use research' and underlines its commitment to 'empowering clients with the benefits of automation, scalability, collaboration and quality to drive agility, value and efficiency'.

Founder and CEO Frédéric-Charles Petit (pictured) describes the new offer as 'a transformational research model to empower brands to keep pace with the evolving consumer landscape'. He comments: 'Insights are the new currency in today's market, and we understand that when research is conducted project-by-project it often doesn't meet our clients' needs for agility and speed. The future of research must evolve to meet new market demands and enable insights anytime, anywhere. We are thrilled to deliver this first-of-its-kind solution that will help our clients solve contemporary challenges, define their investment strategy, and drive brands into their next stage of evolution'.

Web site: www.tolunastart.com .