Kenshoo Becomes Skai Following Signals Analytics Buy

Israeli marketing intelligence and measurement technology provider Kenshoo has been renamed Skai, following its investments in eCommerce, retail and data intelligence and recent acquisition of AI-powered consumer and market intelligence firm Signal Analytics.

The firm's platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement. Skai merges the former Kenshoo and Signals Analytics capabilities, unifying data to help companies better understand their consumers in real time.

Gil Sadeh (pictured), Chief Growth Officer at Skai and former CEO of Signals Analytics, comments: 'Both Signals Analytics and Kenshoo have shaped strategies for Fortune 500 brands, with our insights and applications informing billions in product innovation, positioning, and customer acquisition. As one entity, we can serve more of our clients' organizations, while simultaneously simplifying things for brands and agencies going through transformational change'.

The firm, which now has seven locations, is online at www.skai.io .