Twilio Segment Unveils 'Journeys' Personalization Tool

Customer data platform Twilio Segment has launched a tool called Journeys, allowing marketers to build customer journeys and deliver cross-channel personalization at scale.

Formed last year, when communications platform Twilio acquired customer data platform (CDP) Segment, the firm helps clients collect, unify and route their customer data into any system, and create experiences in real time. The new Journeys tool, built on first-party data from the Segment CDP, gives marketers information on who is most likely to convert, and allows personalization at scale.

Peter Reinhardt (pictured), CEO of Twilio Segment, comments: 'Today's customer journey applications are off-the-shelf products, built on legacy SaaS platforms that cannot deliver the flexibility, scale or breadth needed to power world-class customer experiences in the digital era. Journeys takes a new approach that gives businesses the ability to quickly and easily build highly personalized customer journeys based on the most trustworthy and up-to-date customer data possible'.

Web site: www.segment.com .