Kantar Public Rolls Out Policy Evaluation Approach

Kantar Public has rolled out its PUBLIC Hexis programme and policy evaluation approach to its hubs in Brussels and London.

Launched in Australia last year, the division claims PUBLIC Hexis is the first model to integrate behavioural insight with classical programme and policy evaluation to provide a 'complete view' of drivers and barriers to a policy or programme's impact. Kantar Public says the approach was developed to tackle the issue that even though most evaluations are effective in explaining whether a policy or programme has realised its intended outcomes, many are limited in explaining how or why it was effective, or not.

The PUBLIC Hexis method shifts the focus from a narrow assessment of behavioural outcomes to a 'holistic review', allowing for real time intervention to optimise policy delivery. To date, the approach has helped programme and policy makers measure and optimise the outcomes of a wide range of programmes including school-based interventions to improve childhood wellbeing; men's mental health; and workplace safety and wellbeing.

The development of PUBLIC Hexis has been led by Kathy O'Donoghue and Ash Moore, co-CEOs of Kantar Public APAC. O'Donoghue comments: 'The disconnect between what people think, feel and then ultimately do remains a constant challenge for policy and programme makers. This framework will allow our clients to enhance longer-term goals and outcomes by decoding the journey with a behavioural lens, to really understand what levers need activating to drive success'.

Web site: www.kantarpublic.com .