Sensory Dimensions Hires Mars Wrigley's Gemma Cudjoe

UK-based sensory and consumer research agency Sensory Dimensions has appointed long-time Mars Wrigley qual specialist Gemma Cudjoe to lead its Qualitative practice.

The Reading, Berkshire-based firm works with clients to develop and improve their food, beverage, pharmaceutical, personal and household products, using a variety of approaches to address NPD, marketing and QA questions. Cudjoe (pictured) joins after more than two decades at confectionery manufacturer Mars Wrigley, where she focused on sensory, product and packaging research solutions. Her work included delivering a wide range of multinational projects - from innovation and prototype optimisation, to understanding product performance after launch. Prior to Mars Wrigley, Cudjoe worked for SC Johnson, Marrion Merrel Dow pharmaceuticals and The Environment Agency.

Commenting on the appointment, MD Tracey Sanderson said: 'Having Gemma join us is a real coup. Her track record at Mars Wrigley and qualitative expertise is a perfect fit for our clients who will gain a huge amount of knowledge and success from working with Gemma and her Qualitative team. Gemma will help us to take our qualitative and qual-quant client offer onto a whole new level'.

Web site: www.sensorydimensions.com .