Alida, Echo Expand Partnership to Europe

LA-based insights firm Echo MR has expanded its partnership with CXM and Insights platform Alida to Europe, just a few months after joining its partner network.

Established as recently as 2017, Echo stresses human involvement in MR - 'people, paired with technology', and has offices in North, South and Central America, the UK, Australia and New Zealand. Earlier this year, it joined Alida's partner network, using the latter's software to deliver insights to clients.

Alida (formerly Vision Critical) helps clients in the technology, financial services, CPG and retail industries with sector and role-specific insight and engagement strategies, and the two firms will work together to deliver actionable insights.

'Expanding into the UK and Europe presents exciting opportunities for Echo MR' according to Izzy Nurdin (pictured), the firm's VP of Business Development and EMEA Lead. 'Partnering with Alida enables us to confidently engage this market and make our solutions more robust, allowing us to service new and existing clients with best-in-class solutions to truly understand and access audiences which matter to them'. For Alida, CEO Ross Wainwright adds: 'We are fortunate to have forged a strong partnership with Echo MR as we work hand-in-hand to help brands put their customers first by authentically amplifying their voices'.

Web sites: www.echo-mr.com and www.alida.com .