RealityMine Adds Financial Services Solutions

Manchester, UK-based cross-platform consumer behaviour specialist RealityMine has announced a new set of capabilities for clients in financial services.

The new financial services solution helps researchers understand consumer behavioural data as it relates to financial services across mobile, tablet and PC, including where a target audience spends time online and what sites they visit; what finance apps they have and use, as well as when and how often; and the search terms they use when looking for information about bank accounts, loans, credit cards and mortgages.

The launch follows the announcement last week of a partnership with transaction measurement services provider Rippll.

'FinTech is more important than ever' says Alex Sunnerstam (pictured), SVP Data Solutions & Partnerships at RealityMine, 'with contactless and digital payments booming as a result of the pandemic. We are committed to continually expanding our capabilities to further empower our clients to truly understand the mobile, connected consumer in today's world'.

With additional offices in London, Stockholm and Sydney, the company is online at www.realitymine.com .