Funds to Fuel 'Aggressive Growth' for Alida

CXM & insights platform provider Alida has secured a US$10m debt facility, which the firm says will fuel its 'aggressive growth strategy and ambitious roadmap'.

The financing was provided by the Technology and Life Sciences Division of Dallas, Texas-based Comerica Bank.

Ross Wainwright (pictured), CEO of Alida - formerly Vision Critical - says the company has made 'huge strides in its innovation agenda and vision over the last year' - this includes a major upgrade to its flagship Sparq digital insights platform in December, a partnership with video insights provider Voxpopme and the launch of a video survey tool, a new FS product and a range of other features in January.

Wainwright adds: 'Comerica Bank's debt facility will further strengthen Alida's working capital position and provide the company with access to additional funds to contribute to investments being made into a number of key growth areas for the business, while preserving and ultimately enhancing the value for our current stakeholders'.

Web site: www.alida.com .