New Dig Feature Compares Ideas Again Business Metrics

Canada-based Dig Insights has added a new feature called Idea Split to its innovation insights platform Upsiide. Users can now assess a handful of validated ideas against critical business metrics, gathering quant and qual feedback.

Established in 2010, Dig has offices in Toronto, Chicago and London. Upsiide allows marketing and insight teams to predict which ideas, concepts and designs will perform best in-market, and the firm says Idea Split 'reimagines the experience of performing monadic research', extending the uses of Upsiide to more stages of the innovation process. Earlier this quarter the platform received a boost with the addition of a new Audience Marketplace survey targeting tool.

Ian Ash, co-founder and President of Upsiide, comments: 'The biggest challenge for us was designing the User Experience (UX) in a way that was simple and fast for anyone involved in innovation. Doing this kind of research can be incredibly complex, and we've made it simple for any user through our unique product design'. Upsiide CTO Frank Beirne says the team was committed to making the experience uniquely intuitive, opening up access to anyone working in innovation: 'Our solution perfectly balances a complex feature-set with a simple to use interface. It doesn't sound particularly complicated, but we had to re-think how someone doing innovation research (that might not have a research background) would want to test and receive their results. No one has approached the problem in the same way we have, and that's an exciting place to be'.

Web site: www.upsiide.com .