New Funding for Reputation Data Firm RepTrak

In the US, reputation data and insights company RepTrak has received a $10m loan, for use as general working capital.

RepTrak (formerly the Reputation Institute) has developed a platform to provide insights on reputation, brand and ESG (environmental, social and corporate governance). Its proprietary model is used for measuring and analyzing how consumers feel about a brand, using data science and machine learning techniques across industries and geographies. In addition, the firm owns a reputation benchmarking database, comprising more than one million company ratings per year.

The loan has been led by Horizon Technology Finance Corporation. RepTrak CEO Kylie Wright-Ford (pictured) comments: 'We are delighted by Horizon's support of RepTrak, which further validates our belief that the intrinsic value of our proprietary data and insights help business leaders better understand and manage the marketplace's perceptions of their companies. As companies across the spectrum increasingly adopt customer centric and ESG initiatives, we are well positioned to provide our clients with the information they need to enhance their brands'.

Web site: www.reptrak.com .