YouGov Buys Australia's Faster Horses

YouGov has acquired Australian online-focused insights consultancy Faster Horses. Terms of the deal have not been disclosed.

Launched in 2014 by former Ipsos execs Peter Fairbrother and Veronica Mayne, Faster Horses currently has twenty employees across its offices in Sydney, Perth, Canberra, Melbourne and Brisbane. The firm operates across a range of sectors including energy, telco, travel and tourism, health and aged care, manufacturing, property and government.

Fairbrother and Mayne will remain with Faster Horses, which will keep its name until it moves under the YouGov Australia umbrella at an unspecified later date. Faster Horses currently uses third-party panel providers, but will migrate all of its research work to YouGov as part of the acquisition. In addition, the firm will help roll out YouGov Safe, a fully opt-in, GDPR and CCPA compliant, ethical cross-device tracker and data marketplace, into the Australian market.

Stephan Shakespeare, CEO and co-founder of YouGov, comments: 'We are excited to bring Faster Horses into the YouGov fold as we continue to invest for growth in line with our strategy. Australia is an important and fast-growing market for us and this acquisition will increase our market presence'.

Web sites: www.yougov.com and www.fasterhorses.consulting .