Zappi Launches 'Amplify TV' Ad Insights Tool

Ad and innovation testing platform Zappi has launched a predictive advertising tool called Amplify TV, to help brands uncover the impact of television advertising on sales and brand equity.

Zappi co-builds solutions with consumer brands, to enable users to screen initial creative and product ideas, guide go-to-market plans, and optimize at any point of the process. Its new tool, developed and tested in partnership with PepsiCo and others, promises to help brands to predict how their ads will perform before they go live.

Users can build on their existing ad research approaches, predict advertising ROI, and test their ads. CEO Steve Phillips (pictured) comments: 'I'm delighted to announce Zappi Amplify TV. It's a ground-breaking new solution that is already allowing our customers to better predict their advertising performance and produce winning ads every time'.

Web site: www.zappi.io .