Fiftyfive5 Hires System 1 Man Ed Harrison

Australian insights consultancy Fiftyfive5 has appointed Ed Harrison as Brand and Communications specialist, after nearly eighteen years at behavioural science specialist System 1 ANZ.

Fiftyfive5 was launched in 2010 by three former directors of The Leading Edge: Karen Phillips, Mark Sundquist and Darren Kemp. Three years ago, the firm merged with brand development and consumer insights agency GalKal, and the combined business now has a team of more than 135 staff, based in offices in Sydney, Melbourne, Auckland and Singapore.

Harrison (pictured) joins from System 1, where for the last five and a half years he served as MD ANZ. He joined the firm, then known as BrainJuicer, in 2003, and worked extensively on behavioural and marketing science projects.

In his new role, Harrison (pictured) joins the Performance Measurement team, which is tracking for clients across 25 categories and in more than 30 markets. Gina Lagos, Director Performance Measurement, comments: 'Ed has worked with some of the world's leading advertisers, he is an experienced brand and communications expert with deep behavioural science understanding. We are very excited to have him onboard as we continue to drive the growth of our performance measurement offer.'

Web site: www.fiftyfive5.com .