New Funding for Zero-party Shopper Data Firm Octane AI

In New York, 'zero-party' data marketing platform Octane AI has raised $5m in a round of funding, which it will use to help merchants personalize shoppers' eCommerce experiences.

Octane AI helps merchants collect data directly from shoppers via its Shop Quiz and Conversational Pop-up product, and uses that data across marketing channels like the web site, e-mail, ads, SMS and Facebook Messenger to personalize the customer journey. The firm is an all-remote company, employing team members in more than fourteen countries.

New funding has been led by Javelin Venture Partners, with participation from existing investors Bullpen Capital, General Catalyst and Boost VC, bringing the total raised to date to $14m. Alex Gurevich, MD at Javelin Venture Partners, comments: 'At Javelin, we love investing in teams that leverage technology to work for people instead of against them. Octane AI does just that by democratizing access to personalization tools for Shopify merchants, enabling them to see Amazon-level conversion rates, without sacrificing their independence. We were impressed by the tremendous growth Octane has seen in the past year, while delivering a phenomenal return on investment for their customers.'

The firm, which is led by co-founder and CEO Matt Schlicht (pictured), is online at: www.octaneai.com .