DigitalMR Abbreviates Name, Extends Services

London-based online specialist DigitalMR has been renamed DMR after expanding its artificial intelligence capabilities beyond 'digital' to include customer experience management, customer journey optimisation, alternative data for funds and other use cases.

Launched in 2010 by former MASMI MD Michalis Michael (pictured), DMR now owns proprietary AI technology that adds intelligence to unstructured data from any source and language, to produce insights for CX management and customer journey optimisation. The company's main areas of expertise include text and image analytics, particularly customer journey stages, sentiment / emotions and semantic analysis, and image theme and logo detection.

Commenting on the rebrand, Michael said: 'In this day and age for anything to be called 'digital' seems redundant. It is like calling cars 'horseless carriages'. We are updating our branding to be more in line with the times and our current positioning in the market'.

Web site: www.digital-mr.com .