Growth Funds for Sensory Data Firm Aromyx

Aromyx, which has developed technology to digitize and quantify the information from sensory receptors in the human nose and tongue, has raised $10m in a Series A round. Funds will help increase capacity and automation capabilities, improve AI algorithms, and expand its lab and software teams.

California-based Aromyx helps clients design products, target demographics and forecast trends. The firm's database of human receptors, ingredients / chemicals and word descriptors is used to test consumer products and ingredients against these receptors to quantitatively determine how a person would perceive them.

New funding has been led by the Rabo Food&Ag Innovation Fund and SOZO Ventures, with participation from existing investors Ulu Ventures, Radicle Growth, Capital Energy, and Merus Capital. Aromyx CEO Josh Silverman (pictured) comments: 'We are thrilled to have the world's largest food and ag investment bank alongside a group of highly regarded venture firms on our team. The pandemic did much to accelerate the demand for our technology - from shining a light on the limitations of tasting panels, to food and beverage companies and others looking for online recommendation engines to help hesitant consumers confidently buy something they can't taste or smell before purchase. The challenge now is to keep pace with demand, and that's certainly a good problem to have'.

Web site: www.aromyx.com .