Funds for Customer Analytics Firm MoEngage

In Indonesia, customer analytics platform MoEngage has raised $32.5m in a Series C1 add-on round of funding, which it will use to accelerate global growth and strengthen its product's AI and predictive capabilities.

MoEngage's AI and automation platform centralizes consumer behavioral analytics, insights and marketing automation into one dashboard, mapping customer journeys and developing hyper-personalized offers, updates, recommendations and other communications across mobile, web, e-mail and SMS.

The add-on funding round has been led by Multiples Alternate Asset Management, with participation from current investors Eight Roads Ventures, F-Prime Capital and Matrix Partners, and adds to a $25m Series C round which closed last year. MoEngage has also completed an Employee Stock Option Plan (ESOP) buyback of $1.5m from some of its current and former employees.

Founder and CEO Raviteja Dodda (pictured) comments: 'This funding comes on the back of the rapid adoption of insights-led customer engagement across global markets. In the digital-first world, brands compete based on customer experience. We will continue to invest and strengthen our platform's intelligence, through AI and predictive capabilities'.

Web site: www.moengage.com .