Aeon Hires Research Division Leader

In India, data collection and MR services firm Aeon Market Research has appointed Preeta Sanjith as Executive Director, heading up the Research division.

Sanjith (pictured) joins with more than two decades of consumer insights experience. Most recently she served as AD at Novus Insights, the research arm of Unimrkt Research. Prior to this she was Senior Group Manager at GfK, an AD at Vox Populi Research, and Senior Manager, Retail & Shopper Research at Nielsen, having earlier been the firm's Senior Manager, Consumer Research. She began her MR career as an RE at IMRB.

In a statement, Aeon said: 'Preeta has vast consumer insights experience across different categories including FMCG, FinTech, consumer durables and eCommerce, and she is a seasoned executive across different research methodologies such as brand tracking, product and concept testing, segmentation, retail audits, eye tracking and neuroscience'.

Web site: www.aeonresearch.in .