Comscore and Commerce Signals in Cookie-free Deal

Comscore and Verisk-owned transaction data provider Commerce Signals have partnered to develop contextual audiences for cookieless ad targeting across digital mobile, and CTV inventory, for the retail industry.

Commerce Signals provides an anonymized view of credit and debit card spending behavior from 40 million US households, with data including where cards are used - from retail and online purchases to streaming and ride sharing. The deal will combine this with Comscore's cookie-free contextual targeting capability Predictive Audiences, to create audiences which the pair say are not available elsewhere. For example it says online grocery shoppers or quick service restaurant patrons, may not be as engaged with linear TV and are therefore unlikely to have seen brand messages there.

Andy Mantis, Commerce Signals' President, says the combination enables marketers to target individual brand or category buyers in an 'efficient, effective and future-proof way'. Bill Livek, Comscore CEO, adds: 'Our collaboration with Commerce Signals will expand Comscore's privacy-friendly audience engagement to a vast new audience and give both companies an advantage, as we will be able to leverage our correlated and complementary consumer information. We are confident this will result in better business outcomes for our mutual customers'.

Web sites: www.comscore.com and www.commercesignals.com .