Alida Debuts 'Total Experience Management' Integration

In Canada, customer intelligence specialist Alida has launched an approach it calls Total Experience Management (TXM), promising to help organizations combine the voice of their customers and employees with the ability to deliver 'extraordinary' experiences.

Previously known as Vision Critical, Alida offers a CXM platform providing brands with an end-to-end solution for uncovering insights and engaging with customers globally. The new TXM approach promises to go beyond traditional Voice of the Customer, allowing brands to uncover 'pain points' and opportunities to understand their customers and reveal the best methods for building more innovative and optimized experiences.

Commenting on the launch, CEO Ross Wainwright (pictured) said: 'We're thrilled to give our clients a way to integrate and optimize experiences across their entire business including product innovation, branding and advertising, employee experience and omnichannel customer experience (CX). Alida TXM will allow organizations to build stronger brands, develop state-of-the-art products, and create meaningful and long-lasting relationships with their customers'.

Web site: www.alida.com .