Toluna Start Adds New Product Development Tools

Consumer insights platform Toluna has added a range of new product development methodologies to its Start platform, including needs identification, ideation, and claims testing solutions.

Toluna Start forms the core of the firm's business, enabling users to access Toluna's panel of more than 30 million members, and uncover and share real-time insights to help fully understand the consumer journey. The new solutions expand Toluna's new product development insights offering, enabling clients to work on all aspects of NPD research across all lifecycle stages.

Each of the solutions is templated and aims to benefit a wide range of Toluna Start platform users. This includes clients wanting to identify gaps in the market, test new product ideas, identify key concepts for go-to-market products, or determine what packaging, pricing, claims or messages to implement as part of their marketing strategies.

Delia Sibrac (pictured), VP, Product Management, comments: 'In today's fast changing markets, brands must remain agile and be able to innovate quickly to deliver products their customers want, and our new solutions enable organizations to do exactly that. With Toluna Start, brands can easily involve the consumer in the product innovation cycle from the beginning and users can now accelerate the time it takes to create and field surveys that deliver high-quality, accurate insights'.

Web site: www.tolunacorporate.com .