Borderless Access Adds VP Panel Solutions

In Bengaluru, India, digital MR product and solutions company Borderless Access has appointed Vittesh Kalambi as Vice President - Panel Solutions.

The firm provides access to engaged consumers and niche audiences via 7 million+ respondents in 'hyper-niche' digital panels across 39 growing and developed economies of the world, accompanied by a suite of research solutions: BA Health, BA Insightz, HealthSight, SmartSight and Panel Solutions.

Kalambi (pictured) joins with more than eighteen years of experience in research & analytics, to lead the Panel Solutions business across geographies, focusing on maintaining rapid growth but also helping to enhance existing solutions and introduce new tech-enabled products and capabilities. His experience includes the development and execution of complex cross-functional projects in global category management, business transformation and team management, most recently at Genpact India where he co-led MR Services for the Analytics Centre of Excellence. Earlier he led the Marketing Analytics practice at Absolutdata and was Head of Analytics at GSK Consumer Healthcare, India.

Borderless CEO Ruchika Gupta says the hire is 'an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our research and analytics capabilities'. She adds: 'His business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision'.

The company is on the web at www.borderlessaccess.com .